Retailers Can Transform the Shopping Experience in 5 WAYS

The shopping experiences are undergoing a major transformation, this trade of buyers and sellers is evolving quickly.  In the wake of industry-changing returns and perennial store closings, it is highly imperative for retailers to deliver exceptional research and buying experiences by overcoming the challenges of the new technology-driven environment. There is a constant need to explore opportunities in the five key areas to transform the shopping experience for customers. Unlike old times when a retailer learnt on how to shop display was considered best, Now the trends are different. 

Adoption of Direct to Customer Model

Started by Apple and Tesla, the DTC model is the best way to reach directly to the customers by cutting out any middlemen. Under DTC Sales Model, brand owners sell their product via e-commerce directly to the end-users (customers) without engaging department stores or any retailer. How are the retailers supposed to adjust to this model? Retailers can cope up with this trend by

• improving data sharing with their suppliers.
• connecting the consumer experience with brands to the same experience offered in a retail store.

Master the Art of Attribution

The biggest question for retail marketers is to understand how can they contribute to the buying decisions of shoppers? What influences purchases? How impactful is personalization? Retailers need to learn about marketing activities that lead to purchase.  Credit is a tricky proposition, the key answer to learn attribution is to understand customer data, who is buying what and when.

Bring Better In-store experiences

A study in 2019 claims that retail executives in Japan and the U.S claim that improving "in-store" experience was a strategic priority for them. Retailers need to learn about the ways they can attract more customers to their stores, could it personal shopping assistants or discounts or some gifts. They explore new ways to engage and deliver the best in-store experiences. Retailers must learn to shop display for better exploration of products.

Accepting and implementing the new technology trends 

Virtual reality offers retailers to enhance the customer experience. Many retailers are already using virtual reality, wherein you virtual try the products. Let's suppose you are buying furniture for your living room but are not sure about how a specific table would like. The Virtual Reality feature can help you determine if the product will fit in your home or not. Data collection was never an issue for retail organizations but analyzing it to create patterns is a struggle. The technology of predictive analysis can help retailers to analyze customers' trends from the past. It can help retailers to be more cost-effective. Thus, win-win for both customers and retailers. 

Learn to connect and physical and digital world

Retailers must learn that the journey of a customer is no longer straight, it has become a volatile experience. Therefore, brands should create perfectly smooth experiences that connect touchpoints between physical(in-store) and digital (website, phone) engagements. Some questions that need to be carefully analyzed are:

How do customers decide what to buy? 

What channels are involved? 

What do they prefer, in-store or online?

Retailers must use the web and mobile properties to inspire customers for store shopping, they must focus on interesting approaches to encourage foot traffic by analyzing the customer data.